Pinterest has rolled out its largest advertising campaign to date, Find What You Actually Love: Pinterest Shopping, in collaboration with Stink Studios, to highlight the power of Pinterest as a shopping destination.
Pinterest research has found that 89% of weekly Pinners use Pinterest for inspiration in their path to purchase and people in Pinterest are two times more likely to say the platform turns their shopping ideas into reality.
The campaign includes a series of short videos, paid social and programmatic assets.
Pinterest global head of business marketing, Jim Habig said, “Because Pinners come to Pinterest with the intent of looking for inspiration to make a purchase, advertisers have a unique opportunity to show consumers useful and additive shopping content where and when they are looking to buy something. The ‘Find what you actually love’ campaign brings this action to life.”