As the impact of the global credit crunch bites, retailers and small-to-medium enterprises (SMEs) can now take advantage of a new online catalogue service, providing them with a cost-effective option for their marketing reach.
Launched today by PMP Limited, www.catalogues4u.com.au was developed in response to feedback from retailers and allows retailers and other businesses to display their catalogues and brochures on the site.
For consumers, catalogues4u.com.au offers the opportunity to search rapidly through multiple catalogues and brochures by product category or retail brand.
“We have been careful to make the catalogues4u.com.au shopping experience as convenient and engaging as possible. Our customised search engine allows shoppers to make precise and rapid searches down to individual products, brands and geographical areas, so they have every reason to consider catalogues4u.com.au as their first port of call in tracking offers or sale items,” said managing director of PMP direct marketing, Derek Taylor.
“Research shows that up to 88 per cent of Australians now compare goods and services online prior to purchase. Retailers have been telling us they want smarter, more cost-effective ways to connect with these shoppers, and catalogues4u.com.au meets this requirement.”
Already more than 40 companies have registered their catalogues or brochures to appear on the site within the first few weeks of operation, including some of Australia’s largest retail operators in Fantastic Furniture, Supercheap Auto, Best and Less, Porters Liquor, Lowes, Camping World, Betts, Beaurepaires, Goodyear Auto Centre, Greater Union Cinemas, and many more.
“For retailers, particularly SMEs, the low cost structure of catalogues4u.com.au makes it a compelling addition to traditional letterbox campaigns, especially in the current environment when bang for marketing buck is so important,” he said.
Participating retailers have access to advanced campaign measures and analytics, including click-through rates, and data on which catalogue and brochure pages consumers are viewing, for how long and from which location. Retailers will be readily able to tap potential new markets, and improve store traffic based on new leads and inquiries.