In episode 14 of the Retailbiz Podcast, we speak to Carol Chris, general manager for Australia and New Zealand at GBG who provides insights from a recent GBG survey around key shopping trends including the yearning to return to physical stores although online shopping is here to stay.
She then tells us the major pain points when it comes to online sign-up and checkout processes and how retailers can improve these experiences by using auto-address completion to speed up the transaction.
Carol also shares her advice around how automated technology can enhance security, accuracy and safety and why an efficient and well-designed website is key, particularly during major sales events.