Salesforce has integrated the Vudoo video platform into its Marketing Cloud service to allow its customers to create more engaging and interactive video content. As a two-way data exchange, audience insights are readily available.
Vudoo technology allows Marketing Cloud users to add interactive pins, check points and subtitles to existing video content. These interactions allow businesses to add additional information or to prompt responses from users as they watch.
For example, customers can look at more information, ask questions, sign up or click through to purchase a product, and then continue watching.
Each video interaction generates behavioural analytics off the back of the viewer’s response that is fed back into Salesforce Journey Builder. These insights are then presented as analytics within Marketing Cloud, providing real-time learnings.
Salesforce senior ISV partner manager Dan Parker said, “With disruption being a constant across all markets, I am excited that Vudoo’s partnership with Salesforce delivers clear purpose. We look forward to working with them to deliver a world first in providing interactive video experiences with our customers.”
Vudoo co-founder and joint CEO Nick Morgan added, “This integration has been some time in development. We began planning and prototyping in early 2019 after getting the green light from Salesforce and then got stuck into the engineering before commencing testing around September.”
Unique to the Vudoo integration is the ability to personalise video at scale and this is the first time Salesforce offers customers a way to bring personalisation to their video content.
Established in Melbourne in 2017, Vudoo is a global pioneer of interactive video technology, providing a SaaS platform allowing users to add their own interactions to video content.