Thousands of Australians have downloaded the Lasoo iPhone App in the past three months since its launch to find retail offers and store locations while they’re out and about.
Since launching in September 2009, the Lasoo iPhone App has proved popular with Australian shoppers, especially during the busy Christmas retail season, recording 329,664 mobile views during the past two weeks of December.
Users mainly access the app to search for electronics and technology products. The top 10 popular shopping searches for December 2009 included Wii, iTunes, PS3, iPod Touch, Target, Wii Console, iPhone, Lego, iPod and Big W.
The Lasoo iPhone App makes use of the phone’s integrated GPS functionality to allow users to search across retail products or browse catalogues that are available in whatever area they happen to be. Once the user has found an offer they’re interested in, the Lasoo Store Locator uses the iPhone’s GPS to direct them to the nearest shop, complete with a map, contact details and opening hours.
Users can search across offers from Australia’s leading retailers including Target, Big W, Coles, Dick Smith, Myer, Toys R Us, Aldi, Officeworks, Borders, Repco and Priceline.
“The fact that the Lasoo iPhone App has been downloaded thousands of times in the last three months really demonstrates how popular the iPhone is with Australians,” said Lasoo.com.au general manager of products and marketing, Matthew Mason.
“We plan to keep developing and improving the app in response to demand from our users, and to benefit our retailers in presenting their offers in this ever-changing mobile environment.”
The Lasoo iPhone App is available as a free download from the App Store.