There aren’t many global retailers more iconic than Target. The mid-price department store came to Australia in 1926 and sells clothing, cosmetics, homewares and consumer electronics. The company has 16,000 employees and a dedicated team of 30 e-commerce specialists. Target Australia has always been one to watch in the online space, launching its online store in March 2013.
Situation
Target Australia sells through its physical stores, target.com.au, as well as through the eBay marketplace. It required a way to create a seamless experience for its customers who may be utilising one or more of these channels to shop, including easy search, Buy Online Pick-up In-Store (BOPIS) and efficient delivery options.
Target originally approached ChannelAdvisor when it wanted to launch on eBay with an 8-week turnaround time. As a large retailer the company knew it needed a solutions partner that could handle the demand.
“We launched on eBay within two weeks, ensuring that we were live for the peak Christmas season,” says Martin Price, head of online at Target Australia.
“We could not have scaled this way or this quickly without ChannelAdvisor. As a large retailer, we just don’t have those in-house capabilities or skills. We needed a platform to grow our brand.”
To read more about Target Australia’s eBay strategy, including how the marketplace fits with the retailer’s other channels, download the free RetailBiz Special Report ‘How to integrate marketplaces into your e-commerce strategy’.
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