theDOM.com (Digital Off-Price Mall) will launch in mid-2021 delivering a new online mall for consumers to shop local and international brands from a single destination.
The carefully curated collection of 100 brands are aspirational to the Gen Z and Millennial fashion consumer, but will extend over time to include other relevant lifestyle categories, including health & beauty, home, technology and experiential retail.
“There is a huge opportunity for consolidation of this space through the development of a considered, curated and tech driven Digital Off-Price Mall,” theDOM.com co-founder and CEO, Justin Seskin.
“The DOM will offer a premium online shopping experience with global brands at unexpected prices. A one stop destination for Gen Z and Millennial minded consumers. Brands will be curated within easy to navigate precincts, at prices consumers wouldn’t expect. Launch Precincts will include Designer, Fashion, Street/Surf/Skate & Activewear.
“Taking inspiration from the traditional mall, our unique precinct approach allows for a richer path to purchase, relevant brand adjacencies and an ability to grow categories and SKU’s organically without diluting the existing offer.”
The DOM platform will facilitate a direct-to-consumer relationship with brands in control of pricing, packaging, inventory, product assortment and fulfilment.
Enabled through market-leading technology, easy plug-and-play integration allows most brands to be live within hours. The DOM software identifies price changes on connected brand websites to publish promotional and event driven sale products as the platform will not sell full-price merchandise. Low commission is charged on any products sold through the site.
“As many brands move to make their business predominantly direct, this is a more desirable way to retail because we offer brand control, enhancing brand integrity, much like owned channels,” The DOM co-founder and investor, Howard Blend said.