Award-winning advertising commerce technology company, Vudoo has appointed ad tech industry veteran, Raj Chauhan as president of Americas. With over 20 years of digital advertising and entrepreneurial experience, Chauhan brings a wealth of knowledge and expertise to Vudoo that will be instrumental in driving its expansion.
Chauhan contributed to the foundation of supply-side platforms and real-time bidding while in senior roles at Rubicon Project (now Magnite) and OpenX, where he held multiple positions, including vice president for North American sales, and general manager, Publisher Business US, respectively.
He is an adviser to MNTN, the leader in connected TV performance marketing, and Spaceback, the first social display advertising company, where he was also the founding chief revenue officer.
After six years building point-of-sale and e-commerce solutions, and with his experience bringing new products to market, he is returning to the digital advertising industry to take Vudoo’s commerce solution to agencies and publishers.
Vudoo founder and CEO, Nick Morgan said, “We are excited to welcome Raj to the Vudoo family. His extensive experience in advertising technology and commerce solutions will be invaluable as we establish our presence in the region. Raj’s leadership will be instrumental in bringing our unique technology to new clients and expanding our footprint in this key market.”
Commenting on his appointment, Chauhan said, “I am thrilled to join Vudoo and lead our expansion efforts in the Americas. The sales funnel is collapsing and consumers are ready for choices to shop seamlessly on the open web.
“Our goal is to empower the ecosystem with tools to enable this shopping experience using our one-of-a-kind commerce platform with closed-loop attribution. Vudoo’s technology is transforming the shopping experience for brands, publishers and their customers. I am excited to bring this category-defining commerce platform to the market.”