Coles has opened its first food hall at its Tooronga Village store in south-east Melbourne, featuring Melbourne CBD café, EARL Canteen and Sushi Sushi. The food hall is part of the supermarket’s ongoing transformation to becoming a convenient and health-focused shopping destination.
In addition to the café and sushi retailer, Coles Tooronga now boasts the largest range of convenience food options with over 450 lines including Coles’ expanded range of Fresh Kitchen salads, ready-to-go breakfasts, pre-cut fruit and veg, and homestyle-inspired ready-made meals.
The store also features a dedicated cheese shop with upmarket local and international cheeses, a DIY bread slicer, cook-at-home pizza ingredient station and fresh pasta bar.
Coles head of convenience Louis Eggar said, “Our new food hall concept is all about making life easier for our customers by solving the problem of what to eat – for everyone, any time of the day.
At Coles, we want to win together with our suppliers, so we’re excited to work with the best in the business for premium quality, quick and easy meal solutions that appeal to our urban and time-poor customers in Hawthorn East and surrounds.
“We’re also delighted to work with a small family business like EARL Canteen and support them as they grow their business, expand their workforce and reach a larger network of foodies for the first time outside the Melbourne CBD.”
More than 100 existing Coles stores will be converted to the new Fresh Convenience format before Christmas.