The tech retailer’s new concept store in central Sydney will feature collaborative work spaces, interactive displays and even an exclusive ‘Tech Fest.’
In June 2019, Jaycar Electronics will open its first flagship concept store at Sydney’s Central Park Mall. To celebrate the opening, Jaycar will run ‘Tech Fest’ between 14 June and 16 June, offering free tunes and chips, daily giveaways and promotions on a range of tech products.
There will also be four workshops and interactive demonstrations over the three days to showcase how all things tech comes together.
The new store will stock cable connectors and computing accessories and offer over 7,000 active product lines but there will also be equipment for hire, interactive display areas and collaborative work spaces.
The heart of the store, which spans over 420sqm, will be a first for Jaycar– a dedicated space known as the Maker Hub where customers can participate in workshops, challenges, attend events and use specialised equipment such as 3D printers to work on their own projects, whether they are a tech expert or just a beginner.
Jaycar chief marketing officer, Jarrod Carroll said, “We are trying to push the boundaries of experiential retailing in this sphere. Our new Maker Hub space will allow customers to have hands-on experience with many of our products.
“For example, people will be able to work on benches with Arduino & Raspberry Pi microcontrollers and experience various workshops lead by our in-store tech experts. It’s all about inspiring people through the endless possibilities of technology.”
The new store layout offers a simpler and easier model for tech shoppers offering new ways to search for products, Instant Check Out services and extended Click and Collect available for local businesses to shop around the clock.
“We are thrilled to welcome Jaycar’s first of its kind store as the latest addition to the lifestyle and forward-thinking mix of retailers at Central Park Mall and look forward to fostering inspiration and innovation within the local community,” Frasers Property Australia general manager, Felicity Armstrong said.