The Australian Shop and Office Fitting Industry Association (ASOFIA) has appointed Geoff Hetherington as its national marketing and member services consultant.
A certified practicing marketer, Hetherington has 30 years experience as a professional in marketing and general management with some of Australia’s best known retail businesses.
Hetherington is excited about the potential for industry development and growth that is represented by ASOFIA.
“ASOFIA has long been recognised as the official voice of the industry and is the organisation to speak to when seeking to find or engage industry professionals for your retail, shop or office fitout,” says Hetherington.
“They are the only association representing their industry, have been around for decades and are selective in whom they let become a member.
“This longevity ensures that ASOFIA has experience second to none, knows its business and has membership policies in place to ensure only the most professional fit out companies get to be represented by the association,” says Hetherington.
“There is literally no-one else in the country who knows this Industry as thoroughly.”
Despite the current economic climate, ASOFIA’s members are poised for continued growth and the launch of the next phase of their industry group’s development. With an industry-only accreditation program about to roll out, new member services to launch and the evolution of their website, ASOFIA and its members are determined to cement their place as the people to talk to if you want professional shop or office fitouts.
All ASOFIA members follow a strict code of ethics that ensures ethical conduct in all business negotiations; a high standard of workmanship in all projects; the observance of all state, government and industry regulations, and strict OH&S standards.