There’s constant talk from retail experts encouraging retailers to engage with customers to and from their physical and online store.
And now Jeanswest has become one of the first Australian companies to embrace the emergence of digital and are using it to direct traffic in-store with the introduction of its iPad App ‘iDenim Match’.
Jeanswest commissioned DDB Shop to create a tool for aiding the in-store customer in their search for the perfect pair of jeans.
The iPad app is connected to a large screen that is located in front of the store’s wall of jeans. It guides customers through choices of occasion, style, wash or specialty jean, and shows what the jeans look like worn, even recommending other styles.
Managing director of DDB Shop, Andrew Williams, says the iPad App is Jeanswest’s solution to complementing the experience of a retail assistant for every customer and offers unique elements only digital can.
“The iDenim Match iPad App not only guides the purchaser to their ideal jean through occasion, style, specialty fits and wash choices, but it shows shoppers what they’ll look like in an interactive way,” Williams says.
“With over 54,000 images stitched together to make swipeable and sizeable high-res movies, iDenim Match brings the jeans to life from every conceivable angle and zoom levels and in doing this helps navigate customers through what can otherwise be a daunting task.”
Belinda Waller, Jeanswest general manager of marketing, said the company continues to innovate and is a step forward from its Jeanswest Butt Cam that was initiated two years ago.
“The information at Customer’s fingertips today is incredible and their ability to compare prices and products, locally and internationally continues to grow. What the web doesn’t offer is the unique mix of a denim range together with the one on one assistance of a Jeanswest Denim Specialist,” she says.
According to the company, the technology is currently being trialled at Jeanwest’s newly renovated flagship Melbourne Central store.