Technology company, Auror, which provides the world’s largest retailers and law enforcement agencies with retail crime reporting and intelligence software, has successfully closed its $74 million Series C capital raise.
The round was led by Axon Enterprise Inc, W23 Global and Reinventure, in a mix of primary capital and secondary transactions that was well supported by current shareholders. Auror plans to use the funds to continue its growth into North America and the UK, along with additional R&D investment.
Auror CEO and co-founder, Phil Thomson (below) said, “Our mission remains the same – connecting communities to stop crime; and this latest raise allows us to continue our work around the world, using technology to tackle retail crime at scale, bringing retailers and law enforcement together, and making our communities safer.”
Auror’s refreshed share register has strong international backing with global grocery retail venture capital fund, W23 Global and US-based public safety and security technology leader, Axon, now taking stakes in the company.
Axon founder and CEO, Rick Smith said, “Axon’s mission to protect life extends beyond public safety — to workplaces where frontline workers face real threats. By partnering with Auror, a pioneer in retail crime intelligence and incident management solutions, we can strengthen collaboration between retail and law enforcement to help build safer communities for all.”
W23 Global CEO and chief investment officer, Ingrid Maes said, “We’re excited to be making this investment in Auror. We look forward to supporting their continued international expansion and positive impact on the communities they serve.”
Axon Enterprise and W23 Global join existing investors such as Sydney-based Reinventure, New Zealand’s Movac, Sir Stephen Tindall’s K1W1, and NZ Growth Capital Partners. New Zealand Trade and Enterprise also supported Auror’s early global expansion via its international growth fund.
“Ultimately, retail crime is a city killer – it’s a gateway to organised crime, to unsafe streets, lower property values and as stores close for safety reasons, it restricts access to essential services. Its impact on frontline workers is immense. To be able to partner with retailers and law enforcement to address these issues has been humbling and rewarding for our team, and there is more work to do,” Thomson said.
Auror has a global workforce of over 200 across five countries. Based in Auckland, it has grown a specialist team of around 150 where R&D takes place. Other offices include Australia, the US, UK, and Canada.