Salesforce has announced new AI models, including xGen-Sales, a proprietary model trained and designed to power autonomous sales tasks with Agentforce, and xLAM, a new family of Large Action Models designed to handle complex tasks and generate actionable outputs.
Together, these models allow Salesforce customers to quickly set up and deploy autonomous AI agents that take action, driving unprecedented scale.
By fine-tuning xGen-Sales to increase accuracy for relevant industry tasks, it can deliver more precise and rapid responses, automating sales tasks such as generating customer insights, enriching contact lists, summarising calls, and tracking the sales pipeline. This model enhances the capabilities of Agentforce sales agents, allowing them to autonomously nurture pipeline and coach reps with greater accuracy and speed.
xGen-Sales is a step toward the next generation of language models called Large Action Models (LAMs). In contrast to Large Language Models (LLMs) that require frequent human involvement and are mostly used for generating content, LAMs specialise in function-calling, which is the ability to execute capabilities within other systems and applications.
In addition to xGen-Sales, Salesforce AI Research has delivered a new LAM family called xLAM. xLAM models offer lower costs, faster performance, and greater accuracy than many of the larger and more complex models that are available today.
Organisations need AI agents that can take action for employees, augmenting their work so they can focus on more strategic priorities. These models not only understand the jobs they’re intended to handle but also know their own limitations, so agents using them will recognise when it’s time to hand a task over to a human being for quality assurance and completion.
Salesforce senior vice president of product management, MaryAnn Patel said, “We envision a future in which sellers are augmented by AI to help them drive selling efficiency, freeing up precious time to focus on their customers. The xGen-Sales model is purpose built to help companies build generative AI solutions that will augment the work of their sales teams with Agentforce.”
Salesforce launches Industries AI: 100+ out-of-the-box AI capabilities
Salesforce also announced Industries AI, a set of foundational, pre-built, and customisable AI capabilities that tackle industry-specific needs and challenges.
Industries AI is now embedded in each of Salesforce’s 15 industry clouds so customers can deploy ready-to-use AI to help automate time-consuming tasks like streamlining inventory management.
Inventory Check gives delivery supervisors the ability to create a contextualised summary of truck inventory deviations and helps identify the key reasons behind them. For example, a soft drinks delivery supervisor can ask AI for a truck inventory assessment update at the start of the day.
Inventory Check might report excess inventory from yesterday and note that faulty packaging and damaged inventory are likely the primary reasons for why retailers did not purchase units of soda. The delivery supervisor can now take remedial action by implementing new quality control checks focused on packaging integrity before goods are loaded onto the truck.
Salesforce created the AI Use Case Library, which features more than 100 Industries AI capabilities and dedicated use case libraries with resources on how to get started for every industry cloud. The AI Use Case Library will be regularly updated with new capabilities.
Industries AI will also serve as the foundation for creating industry-specific Agentforce agents. Coming soon to every industry cloud, they can be set up in minutes, work around the clock, and autonomously perform industry-specific business tasks and actions.
Customers can leverage pre-built prompts and power every AI capability with industry-specific data models and their own data and metadata – such as health records or telematics systems — to ensure relevant and contextual results and insight.
Salesforce Industries executive vice president and general manager, Jeff Amann said, “Our mission is to put powerful and practical AI in the hands of every worker in every industry so every organisation can start seeing tangible value from AI right now.
“With Salesforce, organisations of every size and every budget can now easily get started with AI capabilities that were purposefully designed to solve their specific challenges — whether it’s helping retail brands better manage their inventories, banks resolve transaction disputes faster, care providers automatically summarise clinical notes, and more.”