Buy Now, Pay Later (BNPL) leader, Afterpay is using the Cloudera Data Platform (CDP) to run streaming analytics and advanced machine learning for real-time fraud detection to identify, access and reduce business risk for its 3.6 million customers.
For Afterpay, the ability to ingest data from millions of transactions to identify duplicates and anomalies across its customer base is critical. Given the eight-fold increase of its daily transactions from 100 million to 800 million in under one year, Afterpay required a more stable production environment to accommodate large-scale data because existing in-house tools were inadequate in managing internal analytics requirements.
The data platform also had to be flexible, scalable and built for growth to accommodate new and additional services and solutions to support Afterpay’s rapid expansion across the region and globally.
Harnessing analytics capabilities on CDP Public Cloud, Afterpay engineers are able to produce up to 800 million hybrid data streaming events and batch features for the data analysis team to perform fraud and predictive analytics for more data-driven and accurate insights.
“Fraudsters today are becoming increasingly smarter in coming up with new patterns to take advantage of the system,” Afterpay engineering manager, Pinjie Huang said.
“We needed fast and flexible solutions to quickly adjust to newly identified fraud patterns or behaviours. The CDP provided us with the right set of tools and visibility to proactively address these advanced fraud patterns by detecting issues and irregularities in real-time. As a result, operational efficiencies improved by 30% and internal net transaction loss (NTL) were kept under 10%.”
Afterpay further reinforced its fraud detection program by adding Cloudera’s advanced machine learning capabilities onto its data platform. The data analysis team can now anticipate fraud activities by finding sequence patterns in valid transactions and flagging irregular transactions as potentially fraudulent. This resulted in a successful fraud rate reduction by 5%.
“Financial crime prevention requires continuous diligence and advanced analytics capabilities that accelerate detection and resolution,” Cloudera Australia and New Zealand vice president, Keir Garrett said.
“Given the surge in fraud activities, service providers need to up the ante in stemming BNPL fraud to give merchants and customers peace of mind over the security of their personal data. We are committed to supporting Afterpay in accelerating their data transformation journey and helping them unlock the power of machine learning and advanced analytics to manage business risks.”