Australian group gifting startup, GroupTogether gained one million users in Australia last year, and since recently launching in the US has already attracted 250,000 users.
GroupTogether facilitated over $16 million in gifts in Australia in the last financial year by helping people collect money from groups for work colleague farewells, teacher gifting, group gifts for birthdays, and more.
GroupTogether co-founder, Ali Linz said, “Our growth has been viral, and in Australia, someone chips in for a group gift using GroupTogether every 30 seconds. At Westpac, for example, we now have 4,500 users, and the user tally is growing by 20% each quarter. The same thing is happening in the US, so it’s time to focus on that bigger market.”
GroupTogether has connected with 150 retailers in the US to provide e-gift cards from major retailers including Amazon, AirBnb and Target.
GroupTogether co-founder, Julie Tylman said, “It’s the perfect time for GroupTogether to be launching in the US. Employees are still working remotely so there’s a real need for an online tool to let everyone chip in and sign the card online. With economic headwinds, people need to spend less. By using a platform like GroupTogether, they can give better gifts by grouping together. It’s better for the recipient and even better for the planet – giving with GroupTogether reduces waste by 95%.”
With GroupTogether, users create and share a link with friends, colleagues or peers via email, message or social. People can contribute to the gift online with a secure payment portal and leave a personal message and picture for the group card. Reminders are sent automatically for money and contributions. Once money is collected, it can then be spent on gift cards or a curated range of gifts in GroupTogether’s online gift store.