Australia’s leading cashback platform, Cashrewards has acquired shopping companion, Little Birdie, powered by world-leading technology.
Little Birdie’s platform can ingest tens of millions of products, using advanced machine learning models to categorise and match them with precision, and proprietary algorithms to highlight the best daily deals for members.
This acquisition represents a step forward in Cashrewards’ mission to be the ultimate shopping companion for Australian consumers. The acquisition will eventually enable Cashrewards to integrate Little Birdie’s extensive product search and real-time price tracking with Cashrewards’ market-leading cashback platform.
In the first phase of the integration, Cashrewards will relaunch the Little Birdie website and app, anticipated to become available before the Black Friday NS Christmas season begins.
Cashrewards CEO, Anthony Seymour-Walsh said, “Cashrewards is committed to leading the way in innovation and bringing members even more value and ways to save on their everyday shopping. Once the integration is complete our over two million members will be able to enjoy a seamless shopping journey with Cashrewards, supercharged with Little Birdie’s powerful product search and price comparison tools.
“This acquisition is a major win for consumers in Australia and is a significant milestone in Cashrewards’ growth trajectory. This move not only strengthens our market position but will enhance our value proposition and accelerate the growth opportunities within our cashback and retail media sectors.”
Little Birdie CEO and co-founder, Jon Beros added, “Little Birdie’s world-leading technology is a groundbreaking innovation for online shopping. By combining our innovative platform with Cashrewards’ leading cashback ecosystem, customers will be empowered like never before.
“In the future, they’ll have all the tools they need to make smarter, more informed purchases, while getting the best value possible. This will not only enhance the shopping experience but also generate millions of customer referrals for retailers, adding value across the industry.”
Once the integration of Little Birdie’s technology with Cashrewards is complete, it will create the most efficient customer referral machine, driving high-intent shoppers directly to retailers. This will help retailers acquire new customers, increase transaction frequency and boost revenue.