Stripe releases its largest set of checkout upgrades

Financial infrastructure platform for business, Stripe, has added new features to its optimised checkout suite to help businesses increase revenue by making it easier for customers to complete a purchase.

The optimised checkout suite consolidates years of Stripe research into a set of products, tools, and features that businesses can integrate into their customer journey. The upgrades, which constitute the single largest bundle of new payments optimisations from Stripe to date, offer more payment method choice, support for top one-click checkouts, and the industry’s first no-code A/B testing tool to evaluate how different payment methods perform.

“What is the perfect checkout experience? It’s one where any legitimate customer, anywhere in the world, can complete a purchase in just a few seconds using their preferred payment method—and which requires minimal engineering effort from a business to build or maintain. That ideal may not quite exist yet, but thanks to the efforts of thousands of payments engineers at Stripe, we’re getting closer by the day,” Stripe product lead for optimised checkout suite, Abhinav Tiwari said.

The optimised checkout suite allows businesses to offer customers a checkout experience without having to build it themselves. It combines pre-built UIs with accelerated checkout options, a wide range of payment methods, and controls to quickly fine-tune the checkout experience.

New features of the optimised checkout suite include access to more than 100 payment methods, now including RevolutPay, Mobile Pay, US bank transfers, and Swish. The optimised checkout suite dynamically presents customers with the most relevant payment methods from among more than 40 options, using algorithms trained on billions of data points.

A new A/B testing tool allows businesses to rigorously identify the best-performing payment methods in their checkout and make data-driven improvements over time. This is a first-of-its-kind feature with Stripe being the only payments platform to offer a no-code A/B testing tool for payment methods.

The Express Checkout Element allows users to display multiple one-click payment buttons (such as Apple Pay, Google Pay, or Link) with a single component. Payment methods are dynamically presented in the order most relevant to a customer, showing only the ones supported by the device or the browser a customer is using.