Australia and New Zealand’s leading online fashion retailer, The Iconic is doubling down on its support for ongoing charity partner, Thread Together, in response to the recent floods affecting Eastern Australia. 

Thread Together delivers community support to provide new, quality clothing and shoes to those in need and The Iconic has stepped up its support of its charity partner via several initiatives.

The Iconic is donating $25,000 to Thread Together as a contribution to their flood crisis response, in addition to its existing fundraising initiatives and regular business donations.

To ensure Thread Together has the stock needed to clothe those impacted by the recent floods, The Iconic is running a comprehensive review of its current stock holdings and donating available items in need by Thread Together.

To assist in the sorting of incoming donations, along with picking and packing orders for communities in need, The Iconic employees will be stepping-up their volunteer time at the Thread Together warehouse in the weeks and months ahead. The Iconic is also reaching out to its greater network of brands to encourage further donations of needed items.

The Iconic CEO, Erica Berchtold said the recovery road for those affected is long and complex with support needed at all stages.

“It goes without saying that we wanted to again step-up and provide as much help as we can, in all ways we are able, with Thread Together being our natural partner for us to bring this into action,” she said.

“We’ll be staying close over the coming weeks and months to see how we can continue to support Thread Together in the delivery of their life-changing work to those in our community most in need.”

Thread Together CEO, Anthony Chesler said the organisation is extremely grateful to have the continued and consistent support of The Iconic.

“Our recent work with flood affected communities not only benefits from The Iconic’s regular monthly donations, but also the extra volunteer hands on deck, its industry connections to assist us in closing our product gaps and further financial support to ensure we can continue delivering our services. This generosity further demonstrates how important it is to have partners that not only support our mission but understand our needs.” 

The Iconic is further encouraging its customers to offer support by donating pre-loved clothes through Giving Made Easy by simply downloading a pre-paid postage label on The Iconic website, or make a donation to Thread Together via the charity’s donation page with every $5 donated providing a new wardrobe of clothing to someone in need.