A leader in Australia’s cycling industry, 99 Bikes, has seen an 8% increase in revenue within just three months after partnering with SAP Emarsys Customer Engagement. The business is now delivering personalised customer experiences that resonate with mobile-first consumers.
By optimising the entire marketing process, from customer segmentation to campaign execution and performance analysis, 99 Bikes is using SAP Emarsys’ AI-driven insights to identify the most profitable, under-served audience segments. Highly targeted, personalised omnichannel campaigns, delivered in real time, now create new growth opportunities across different customer lifecycle stages.
With nearly half (49%) of Australian customers now shopping on mobile in 2024, 99 Bikes customers can benefit from bringing online and in-store more closely together, leveraging SAP Emarsys’ mobile wallet feature to bridge the gap between digital and physical commerce.
The 99 Bikes marketing team are empowered to save time to focus on innovation and revenue by adopting the AI Product Finder, which transforms complex product data into engaging content, using natural language.
In addition to the 8% revenue increase, 99 Bikes has experienced a notable rise in both average open rates and click rates across like-for-like audience segments since implementing SAP Emarsys.
99 Bikes head of marketing, Logan McEwan said, “SAP Emarsys has empowered us to create tailored customer experiences that deliver real results. With personalised, real-time engagement across all touchpoints, we’re building lasting loyalty that helps us stay ahead in an increasingly competitive landscape.”
SAP Emarsys regional vice president, Silvana Tagand added, “I love seeing customers launch campaigns in record time and achieve impressive results, and 99Bikes is no exception. What stands out about their approach is how they align with their core philosophies or guiding values, one of which is AMP: Autonomy, Mastery, Purpose.
“With SAP Emarsys, they gain Autonomy by empowering them to fully leverage the platform’s capabilities in-house. They achieve Mastery by unlocking customer insights that help deliver meaningful, timely content across the right channels. And with Purpose, our platform is purpose-built for marketers, enabling 99Bikes to stay true to their mission of enriching mind, body, earth, and soul through the freedom of riding.”