Adobe has announced the general availability of Adobe Content Hub with Adobe Experience Manager (AEM) Assets.
AEM Assets is the leading digital asset management system (DAM) used by brands to manage their entire library of images, videos and other content for marketing campaigns and digital experiences.
Content Hub enables brands to reimagine how creative assets are used across their organisation and with external partners. With a new easy-to-use interface, teams have brand-approved assets at their fingertips while being able to access an all-in-one design tool through Adobe Express and Firefly generative AI, directly in the existing flow of work.
Content Hub also ensures proper asset reuse and resolving any inconsistencies, while providing usage analytics and governance controls for sensitive launches. With Content Hub, brands can optimise a key component of their content supply chain.
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Adobe Experience Cloud vice president of strategy and product, Loni Stark said, “Marketers are under increasing pressure to meet content demands that are expected to surge in the next few years, making it critical for brands to effectively manage the assets that anchor a healthy content supply chain.
“Adobe Content Hub jumpstarts this process by providing a user-friendly interface for any individual to find and remix brand relevant assets, boosting the production of fresh content for fast-moving channels like social media and delivering proven productivity gains.”
Adobe Content Hub with AEM Assets solves the following pain points for brands:
The challenge of finding relevant assets
Locating brand-approved assets in Content Hub is as easy as conducting a quick browser search, which can drive both efficient reuse and creative ideation for users. With any variety of search parameters, users can find assets based on individual terms such as logo, outdoors and pink or phrases including ‘holiday season promotion’ and ‘winter hiking gear’. With smart tags, assets are automatically tagged with key terms to make them more searchable.
Creating experiences from brand-approved assets
Adobe Express with Firefly generative AI can be leveraged in Content Hub, for users to remix assets directly in the flow of work and transform them into new digital experiences. With a single click, users launch an Express editor that can be used to make quick adjustments from adding copy to resizing. Firefly generative AI in Express takes this a step further, allowing users to create new variations through replacing backgrounds, adding objects, creating different visual styles and more.
The need for centralised management controls
Content Hub allows administrators to manage permissions for sensitive assets with governance controls to ensure AI-generated content also aligns with brand standards. To provide transparency around the use of AI within Adobe’s applications, Firefly-powered features will automatically attach Content Credentials to the content.
The lack of insights that drive continuous improvements
Robust analytics around the usage of assets, with detailed breakdowns, such as file type and image characteristics, can help brands better understand how assets are being used across their organisation. These insights enable teams to improve how assets are created in the first place, such as resourcing a certain type of file or visual style.