Leading platform for full-funnel authentic user-generated content (UGC) and social commerce solutions, Bazaarvoice is launching a comprehensive solution designed to source, amplify, convert, and optimise user and creator generated content across all channels from one place.
Bazaarvoice Vibe, set to become available from 1 November, brings together the power of creator marketing, social media marketing, social commerce, and product sampling into one seamless solution. This enables brands and retailers to source, amplify, convert, and optimise community-led, authentic content strategies that drive results from reach to revenue across every consumer touchpoint.
Vibe also comes with analytics and insights for content, creator and campaign effectiveness, and earned media value and revenue contribution insights to meet the needs of multiple personas and users within and outside marketing, brand, and commerce teams.
Bazaarvoice executive vice president, Colby Smith said, “Bazaarvoice Vibe makes it easy for brands to power their UGC and creator campaigns from a single solution. With AI-powered automations, one-click distribution features, and insights to optimise campaign spends across channels, this solution helps brands bridge the gap between social engagement and e-commerce success. What once required multiple tools and workflows can now be handled by a single integrated solution.”
Bazaarvoice Vibe allows accelerated speed and time to market by offering a single, integrated environment to strategise, execute, and measure brand and product performance across the entire shopper journey.
Moving beyond estimates with real-time actuals and insights enables cross-functional teams to make more informed decisions. With Bazaarvoice’s end-to-end reporting, brands can track real-time metrics at every stage of the customer funnel across campaigns, creators, and channels. Bazaarvoice Vibe enhances content performance and conversion metrics, supporting scalable, repeatable and more profitable growth.
Brands and retailers can streamline content across all channels. From social media to product detail pages (PDPs), Vibe ensures that authentic, high-quality content reaches consumers wherever they are.