Bonds has relaunched its refreshed loyalty program, Bonds Rewards, shifting from a tiered system to an inclusive flat structure where every $1 spent on products converts into points for members.
Members will be rewarded with a $5 Bonds Bucks voucher when they reach 100 points – a perk that has no minimum spend, can be used with other vouchers and in conjunction with other promotions. Members will also receive free delivery and returns, a welcome gift for new members, anniversary rewards and more.
Bonds marketing manager, Christie Madsen said, “We know that everyday Australians are feeling the pinch and need their dollar to go even further, so it was important to us that we create a program that delivers real value to our members every single shop.”
In a Bonds-first, Bonds Rewards will also be available across all Bonds stores nationwide including outlets – extending the program’s reach to 150 locations to redeem rewards both in-store and online.
Bonds head of loyalty, Jaimi Farrey added, “This will be an exciting journey and I’m thrilled to be joining the company at such a pivotal moment. There’s so much potential for where we can take the program; our members are already so engaged, and these changes are for them to reward them and keep them engaged. This is just the beginning and there’s more to look forward to.”