Brandcrush is helping unlock the media power of businesses with the launch of its end-to-end monetisation software, which it claims to be the first-of-its-kind.
Brandcrush entered the market with an activation marketplace solution and its new software is helping retailers monetise in-store shelf talkers, out-of-store parcels, digital sponsorships and more at the touch of a button.
Media assets owned by businesses are untapped revenue opportunities, according to Brandcrush co-founder and CEO, Teresa Aprile.
“Businesses including major retailers have recognised the value of their owned media assets and are building in-house teams to manage and grow this revenue. Making their media easy to find and book is key with more than three quarters of B2B buyers now expecting self-serve tools. Without a digital management solution, the potential for these businesses is not being realised,” she said.
“Our platform unlocks new media opportunities and digitally transforms media businesses from offline PDF packs and Excel spreadsheets to a powerful end-to-end software solution where partners can monetise and maximise their media potential.”
Premium meal kit delivery company, Marley Spoon uses Brandcrush’s media software to give third-party brands and businesses the opportunity to connect with their consumer base, which has resulted in impressive growth in media monetisation and increased their ROI by 17 times to date.
Since the beginning of June 2020, when Marley Spoon first partnered with Brandcrush, Marley Spoon has grown by 35% now reaching more than 50,000 households each week.
Marley Spoon has been able to effectively monetise its box and develop a reliable, consistent source of media monetisation, according to chief marketing and growth officer, Kate Whitney.
“We started using Brandcrush in the heart of the Covid pandemic, and immediately expanded our media revenue potential, while surprising and delighting our customers. We’ve already converted 20% of our media revenue potential and this is only the beginning,” she said.
“We know that consumers are bombarded with brand signals and have shorter attention spans than ever. With our in-box activations, brands can now get the cut through they need by leveraging a relevant and contextual setting.”
The Brandcrush platform is transforming high touch media bookings that previously included manual outreach, presentations, phone calls and emails, and off-system tracking into campaigns that can be booked in minutes and seamlessly managed at scale.
Brandcrush co-founder and chief revenue officer, Matt Hurle said, “New partners can be up and running in as little as 48 hours. We wanted to build flexibility into the platform to support the authenticity of this media and make it an extremely bookable and scalable format for brands.
“Changing consumer behaviour, diminishing attention spans and limited top tier media positions, means that advertising is not only more costly but also less effective. Marketers are looking for ways to cut through the digital clutter and drive customer acquisition and are allocating media spend to new and emerging owned media channels, leveraging the trust these businesses have with their audience.”