Cadbury is featuring four female athletes on its Dairy Milk block for the first time in Australian history to increase the visibility of women in sport and inspire the next generation.
The Cadbury ambassadors featured on pack include Richmond Football Club and AFLW role model Akec Makur Chuot, Commonwealth Bank Matildas star defender, Alanna Kennedy, St George Illawarra Dragons player and 2019 Dally M Women’s Player of the Year, Jessica Sergis and Australian Young Cricketer of the Year, Tayla Vlaeminck.
The Women in Sport initiative, now in its second year, is part of Cadbury’s ongoing commitment to support the growth and equality of women’s sports in Australia.
“We believe that sport should be enjoyed by all, which is why we’re committed to increasing the visibility of women’s sport and supporting the next generation to realise what’s possible,” Mondelez International marketing manager for equity and sponsorships, Jessica Finger said.
“For the first time in our history, we’re also proud to be using our most iconic chocolate block to profile four trailblazing female athletes and their achievements.”
Cadbury is also giving Australians the chance to win tickets to women’s sporting matches across the
country, enabling them to take a girl to a game in the future. From now until 11.59pm (AEDT) on 28 November, 2021, people can register their Cadbury Dairy Milk pack online to go into the draw to win tickets from various sporting codes.
This year, Cadbury has also partnered with Women Sport Australia (WSA), a volunteer-led national advocacy body leading positive change for women and girls in Australian sports, to help shape the next 12 months of its program.
“While Australia has made significant progress in improving female representation in professional sport, there is still more work that needs to be done. We are thrilled to be partnering with Cadbury and can’t wait to work together to support females in sport,” WSA president, Gen Simmons said.
Cadbury has long supported Australian sport through partnerships with the Hobart Hurricanes, Cricket Australia, National Rugby League Women’s, Australian Football League Women’s, Football Australia, and as an Official Partner of the Australian Olympic and Paralympic teams.
Most recently, it is the principal partner of the Wallabies, and the major partner of the Wallaroos national rugby union teams.