In its second year of partnership with renowned food rescue organisation, OzHarvest, and in conjunction with Woolworths, Finish has committed $200,000 to support the rescue of 200,000 kilograms of food waste – which equates to 69,000,000 litres of water or the equivalent of 24 Olympic swimming pools.
Food production is the largest user of water in the Australian manufacturing sector, taking up almost one-third (28%) of the market. However, data shows that Australian households are wasting 2.5 million tonnes of food, despite 70% of this being perfectly edible.
To help address this problem, customers can purchase any pack of Finish Ultimate Plus between now and 4 July at Woolworths to support the cause and help rescue 1kg of food from going to waste, which saves over 300 litres of water. For every purchase of Finish Ultimate Plus customers can also go into the draw to win a share of 23 million Everyday Reward Points.
OzHarvest founder and CEO, Ronni Kahn AO said, “A huge amount of water goes into producing our food, this is such a precious resource which is wasted every time we throw good food away. It’s so important for people to understand the value of food and to ensure they don’t waste food at home. We’re thrilled that Finish, with the support of Woolworths are raising awareness of this issue and supporting our cause.”
Reckitt Hygiene head of customer sustainability and purpose activation, Danielle Byrne said, “As we enter our second year of partnership, we are continuing our support of OzHarvest in preventing good food from going to waste, and in turn, saving millions of litres of water. We urge all Australians to do their part in being more water conscious, whether that’s supporting OzHarvest, eating leftovers in the fridge, or skipping pre-rinse of dishes.”
Woolworths merchandise manager of personal care and household care, Rihard Jones added, “It’s fantastic to once again be working with Reckitt to help build a healthier planet and expand our existing partnership with OzHarvest. We’re looking forward to seeing how our customers get on board to prevent food waste and ending water insecurity.”