Global visual content creator and marketplace, Getty Images is releasing new functionalities within its suite of commercially safe generative AI tools, enabling businesses of all sizes to streamline the creation of high-quality, customised product imagery.
Available on both Generative AI by Getty Images and Generative AI by iStock, the newly launched Product Image and Reference Image features allow users to generate professional-grade product imagery and creative visuals with control and precision, saving time and costs in marketing and advertising.
Customers can now upload proprietary product images and easily generate custom backgrounds with seamless blending of lighting and shadows, ensuring realistic results that stay true to the original product. This feature offers flexibility to create backgrounds that match brand aesthetics and campaign needs.
In response to demand for increased customisation, customers can also upload reference images to control colour palettes and compositions, aligning generated visuals with specific brand guidelines or mood boards.
Getty Images chief product officer, Grant Farhall said, “Our customers are seeking efficiency in their creative process without sacrificing quality or taking on risk. With these new features, we’re empowering businesses to create high-quality, custom visuals at scale.
“By allowing users to seamlessly integrate their own product and reference images, we’re giving them unprecedented control over the look and feel of their content, enabling them to produce commercially safe, professional, brand-aligned visuals faster and more efficiently than ever before.”