Global visual content creator and marketplace, Getty Images has launched an updated model for its commercially safe generative AI services and tools.
The latest enhancement delivers generation speeds set to reach around six seconds for four images, doubling the performance of the previous model. With this rapid generation time, customers can experience significantly enhanced creative potential and efficiency.
The updated model is built on the NVIDIA Edify model architecture, part of NVIDIA Picasso a foundry for building and deploying generative AI models for visual design. Updates to NVIDIA Edify provide advancements in output speed and quality, better alignment with user prompts, longer prompt capabilities, and improved 4K upscaling, as well as the ability to fine-tune.
As part of the update, Getty Images is also rolling out AI modification capabilities, enabling customers to modify both generated AI images and existing pre-shot creative images. These new features include the ability to add or change individual elements, extend the canvas, or remove backgrounds in a single click. AI modification features are now available on iStock and will soon be available on Getty Images.
Getty Images chief product officer, Grant Farhall said, “We continue to push the boundaries of what’s possible with responsible AI-generated imagery. This updated model, and the new capabilities launching, will provide more opportunities for our customers to leverage AI, including alongside our pre-shot content, to bring their visions to life more efficiently, and in a manner that is commercially safe with the legal protections Getty Images is known for.”