Global financial technology, Intuit is bringing its ‘Email is Dead’ experience from Intuit Mailchimp to South by Southwest Sydney (SXSW Sydney), as the festival of creativity returns for its second edition this October.

Email is Dead takes visitors on a multi-dimensional journey of how email looks, feels, sounds, and smells. By providing a 360-degree view of the feelings and sensations that email evokes, the experience urges contemplation on email’s transformative influence.

The experience lands at Tumbalong Park from 14 to 20 October and follows the success of Mailchimp’s 2023 Email is Dead exhibition at the Design Museum in London.

Intuit Mailchimp’s in-house creative agency, Wink Creative enlisted Sydney-based creatives, Studio Messa to invite SXSW Sydney attendees and spectators into a life-sized inbox shining a light on the cultural power of email from its origins in the 1970s to its AI-powered future. 

Intuit Mailchimp chief marketing officer, Michelle Taite said, “Email is anything but mundane—it’s a deeply personal, universally connecting force that has shaped our world for decades. With this experience, we invite visitors to explore the eternal influence of the inbox and join us in celebrating email’s past, present, and AI-powered future. Is email dead? Not even close.”

Intuit Mailchimp regional director for Australia and New Zealand, Anthony Capano added, “Email is a big business in Australia. Despite being around for decades, email marketing remains an extremely valuable channel locally, where it works better than in any other region, even with the rise of other marketing channels like social media.

“Following the fantastic reception of our Email is Dead exhibition in London, we’re thrilled to bring that same excitement to Australia. We can’t wait to connect with this audience and provoke conversations about the long-standing and personal relationship we have with email as a communication medium and powerful tool for innovation.”

Intuit Mailchimp’s experience, Email is Dead, will be paired with various events throughout the week including:

  • Inspiring Conversation: Attendees can join Intuit Mailchimp’s Michelle Taite on the SXSW Sydney stage on Thursday, 17 October at 12pm for a panel discussion exploring the intricate relationship between AI, creativity, and the art of storytelling. 
  • Coffee Break: Stop by Intuit Mailchimp’s coffee cart on the second level of the ICC for a free barista-made coffee between 9am and 1pm on Wednesday 16 October. 
  • Breakfast: Fuel up with Intuit Mailchimp on Thursday 17 October from 8:30am to 10am at Auvers Dining Darling Square. Mingle with marketing professionals and creative leaders over coffee, pastries, and breakfast to celebrate the Email is Dead experience.
  • Cocktail Hour: Join Intuit Mailchimp leaders and fellow marketers at Cartel on Thursday 17 October from 4pm to 6pm for a custom cocktail hour and creative experience to see the power of personalisation come to life.