KINESSO Commerce, IPG Mediabrands’ technology-driven commerce division, has announced a global partnership with technology company and content commerce expert, Vudoo.
The partnership powers the launch of a new always-on commerce media solution that combines KINESSO Commerce’s activated media with Vudoo’s advanced shoppable ad technology, enabling content to be shoppable all the time, across the open web.
KINESSO Commerce has launched the end-to-end solution under the banner of ‘ShopNow’, which encompasses the full suite of capabilities offered, including Vudoo technology, KINESSO’s activation and performance capabilities, and creative solutions from IPG Mediabrands.
The partnership is a first-to-market global solution across leading commerce partners including Amazon providing KINESSO clients with greater transparency and visibility on the consumer journey, including whether or not a consumer completes a purchase once they’ve added items to their cart.
The global partnership will launch in the Australian market with several Australian retailers. Further rollouts will follow in the UK, US and APAC, along with a broader portfolio of clients.
KINESSO Australia head of commerce, Hope Williams said, “Vudoo’s vision aligns perfectly with ours at KINESSO Commerce—we believe every story we tell needs a ‘buy button’ to ensure a seamless consumer experience, which has become a fundamental expectation for brands today, especially with younger digital-native audiences. We are confident this partnership will redefine how our global brands engage with consumers on the open web.
“Our commitment to providing a globally scalable, end-to-end solution—including creative production, activation and insights, paired with Vudoo’s world-class commerce technology —is a testament to our dedication to client growth and success in the face of digital disruption.”
Vudoo CEO and founder, Nick Morgan added, “We’re thrilled to announce our alliance with KINESSO Commerce, enabling consumers to shop directly from ads and content, and helping retailers achieve greater reach.
“This partnership is a testament to Vudoo’s commitment to innovation and our vision for a future where shopping everywhere becomes a seamless reality for consumers worldwide. Together, we hope to set a global precedent of transforming traditional advertising by making every piece of content shoppable directly on the open web.”