Koala creates new campaign highlighting sofa bed range

Koala has released a campaign that shows how its range of sofa beds can get Australians out of just about any jam they find themselves in.

The campaign ‘When Life Unfolds’ includes a suite of TVCs, radio, out-of-home, digital and social, and reminds consumers that when life throws a few surprises, it’s best to have a clever and comfortable sofa bed on hand. The stories cover a variety of scenarios that many Australians will be familiar with.

Koala vice president of global brand strategy and creative, Bradley Firth said, “Sofa beds typically take forever to unfold and are horrible to sleep on, by pairing our Koala creative team with Armand and Clockwork, we’ve been able to explore tricky situations where the Koala sofa bed range offers the perfect antidote.”

Koala vice president of marketing, Mark Khademi added, “Koala’s proud to boast the number one rated sofa bed in the country and it’s no wonder why – the clever design looks incredible, folds out in seconds and features all the trademark comfort customers know and love Koala for.”