Known Pty Limited, trading as Kudosity, a leading player in the messaging technology industry, has appointed Mitch Powell as director of Asia, amid the global launch of a unified Kudosity platform, with significant upgrades to its user interface and overall user experience.
Powell brings extensive experience in commercial, sales, technology, and business growth to the company, with a proven track record in the messaging industry across both Australia and New Zealand and Asia.
He has held leadership roles at Dialogue, where he played a key role in growing the company’s market presence prior to its acquisition by Sinch. Most recently, he co-founded a start-up in the energy technology space, showcasing his entrepreneurial spirit and innovative mindset.
Powell workd closely with Kudosity CEO, Alex Macpherson, and will oversee both the Burst SMS Wholesale and Kudosity operations in Asia from a Singapore base. His appointment and relocation to Singapore from Australia firmly establishes the company’d presence in the Singapore market.
Kudosity is better positioned to understand and respond to the unique needs of the local market with a senior leader on the ground, ensuring faster decision-making and stronger partnerships. Kudosity will further expand its operations across Asia as its Singapore operations grow.
“Kudosity is thrilled to have Mitch join the team, leading its Asia operations from Singapore. His experience and expertise in both the ANZ and Asia markets will be invaluable as Kudosity accelerates its growth in the region. Mitch’s appointment reinforces Kudosity’s commitment to expanding its presence in Asia and providing top-tier services to businesses in this key market,” Macpherson said.
Commenting on his new role, Powell said, “I am excited to join Kudosity at such a promising time, both for the company and the region. With many players consolidating operations and reducing local footprints, there is a significant opportunity for Kudosity to step up and fill the gap to provide enhanced services in a region that continues to demand innovative messaging solutions. I look forward to working with the team to further expand Kudosity’s operations across Asia and bring even greater value to our customers.”
The Kudosity platform is available now across Hong Kong, the Philippines, and Singapore, with worldwide availability during September.