Simone Pérèle has launched its latest collection into selected Myer stores around Australia and online this month.
The complete Simone Pérèle lingerie, sleepwear and loungewear offering is now available online and will be rolled out into five Myer stores including the Sydney CBD, Chatswood, Melbourne, Adelaide, and Garden City. Myer Melbourne will become the largest department store corner in Australia for the Simone Pérèle brand.
Simone Pérèle Australia CEO, Damian Burke said, “Simone Pérèle’s aim is to be the world leading brand in affordable luxury lingerie and our new partnership with Myer sees us take a step closer to achieving this. We are thrilled to be launching in Myer this year and look forward to sharing our beautifully designed collections with their customer base.”
Myer general manager for merchandise, Annabel Talbot added, “We are delighted to be increasing our intimates offering by welcoming respected international brand Simone Pérèle to the Myer stable. As a beautiful, high-quality brand with a refined offering across fit, form and function, we know their products will be incredibly popular with our customers.”
Myer will have expert Simone Perele fitters in all locations and each collection will continue to showcase their expertise in fine lace, to delicate embroidery, graphic cuts, and subtle see-through details.
Simone Pérèle will be available in a further five Myer locations from August 2022.