Advertising commerce technology company, Vudoo has welcomed Ben Buckley to its board and appointed Sarah Lawson Johnston as managing director for Europe, the Middle East and Africa (EMEA).
Buckley has significant experience in the media, technology and consumer marketing sectors, having held senior roles, including marketing director at Nike, executive director of Content Partnerships at Foxtel, managing director at ASX-listed technology-enabled services company COSOL, COO of the Australian Football League, CEO of Football Federation Australia and chair of the North Melbourne Football Club. He will provide strategic guidance and oversight to help navigate Vudoo’s rapid growth as the company expands internationally.
Vudoo CEO and founder, Nick Morgan said, “We are thrilled to have Ben on Vudoo’s board. He’s a perfect fit as we continue to scale the company as he brings a wealth of experience from his roles in business and sport. We look forward to the exciting opportunities his expertise will bring to the table.
“Ben will play a pivotal role in Vudoo’s success and his counsel will be invaluable as we continue to help brands, publishers and agencies monetise static online, mobile and web content.”
Commenting on his appointment, Buckley said: “Having recently planted their flag in the Americas, Vudoo continues to grow from strength to strength, and Nick and team have been doing a fantastic job.
“I look forward to contributing to Vudoo’s success and helping it expand further. Vudoo’s solutions are second to none and I’m proud to represent a locally born company kicking goals globally.”
Lawson Johnston joins Vudoo with 30 years of experience in the advertising technology industry. Her leadership will be fundamental to the continued growth of Vudoo’s presence in EMEA.
Having most recently served as Covatic chief revenue officer, Lawson Johnston was part of the team that launched the company’s privacy-centric audience targeting solution in 2018. Prior to Covatic, she was executive vice president, managing director of Agency Partnerships for EMEA at enterprise media platform, Hudson MX. She also spent over 20 years at advertising software provider, Mediaocean, latterly serving as managing director for Europe.
“We’re delighted to welcome Sarah to Vudoo. Her wealth of experience and deep expertise in the advertising technology sector will be invaluable as Vudoo seeks to continue on its trajectory. The region is a crucial growth sector for Vudoo, particularly as commerce media rapidly reshapes how brands engage with consumers and their evolving demands,” Morgan said.