Mirvac retail centres have revealed the most sought-after gifts of the holiday season as part of its Wonder-Full Christmas campaign launch, collating wish lists from the local community to curate the top 10 must-have gifts for Christmas shopping.
The top gift at each retail centre varies widely, with Mirvac’s Birkenhead Point shoppers looking to Christmas pyjamas from Peter Alexander, Moonee Ponds Central shoppers wanting to purchase Kmart’s Ride-On Quad Bike and LEGO sets being the most-sought after gift at Kawana Shoppingworld.
Mirvac general manager for portfolio management – retail, Alison Flemming said, ”A Wonder-Full Christmas is more than just a retail campaign, it’s an embodiment of our retail assets’ commitment to creating a fun, joyous and engaging shopping experience for our customers and visitors. Through each exciting aspect of this campaign, we hope to create an incredible shopping destination that sparks Christmas joy for everyone.”
Each Mirvac retail centre is offering photo sessions with Santa, tailored to include pets and those with sensory sensitivities, alongside community-focused workshops, holiday-themed activities, charity-supporting gift-wrapping stations and fundraising events.
“This retail campaign has been carefully thought out and developed by the retail team here at Mirvac. The goal was to create a retail campaign that not only embodies the joy of the Christmas season, but also provides ease from the stress of shopping and gives back to the community,” Flemming added.
“A lot of thought and effort has gone into bringing this exciting Christmas campaign to life, and I am incredibly excited to see the community enjoy all that is on offer and enjoy the Christmas festivities across the Mirvac retail portfolio.”
The national campaign runs until 23 December 2024. The activities and workshops vary across different retail locations.