Following the strategic expansion of its retail media division, reo, oOh!media has named a best-in-class team of retail media experts to drive growth for Australian retailers.
reo is broadening its focus to incorporate sales representation of retailers’ assets across stores, websites, apps, and off-platform channels such as Meta, Google and oOh!media. To support the expanded offering, oOh! has hired key additions to reo’s team, including former Nine director of advertising and data products, Ben Campbell, who joins as director of data, product and technology.
At Nine, Campbell led the commercial data and digital advertising product strategy, ad technology, digital sales strategy and enablement, and SMB ad platform functions. He was formerly the specialist sales director at Mi9 and head of digital commercial strategy at the Telegraph Media Group in London.
Also joining the reo leadership team, alongside general manager, Barry McGhee, is Raen Waghorn-Hughes, who transitions from oOh! head of content to become director of operations, bringing deep digital media expertise across her role at oOh! and previously Junkee Media. Alex Jensen joins the team as commercial finance director after an internal promotion.
Steven Jones has been appointed retailer growth lead. Bringing experience establishing one of Australia’s largest retail media networks, MixIn by Endeavour, he will drive retailer engagement and growth.
Heath Irving comes on board as product specialist from leading retail media platform, Criteo, where he was APAC solutions consultant for enterprise. Karlie Taylor joins as marketing manager, after heading up marketing for leading global unified commerce platform, SHOPLINE.
Rounding out the new hires are two business development managers. Clinton Angrove was most recently at Experian and formerly head of customer success at retail media platform, Zitcha. Rasheed Raman joins from The Trade Desk and will work with retailers to build and mobilise their retail media offerings.
oOh!media chief content, marketing and creative officer, Neil Ackland said, “We’re delighted to welcome these eight retail media specialists to reo’s team of 20 professionals. They will bring market leading expertise across retail media sales, data, technology, marketing and operations, as we execute our mission to make it easy for retailers to create end-to-end media solutions that drive incremental growth and enhance customer engagement.”
Pictured: Barry McGhee, Raen Waghorn-Hughes, Alex Jensen, Neil Ackland & Ben Campbell.