PepsiCo Australia and the Shift 20 Initiative have forged a new partnership, recognising PepsiCo as an official brand partner of the Shift 20 Initiative with its brands, Red Rock Deli and Gatorade.
Almost 20% – or four million Australians – live with disability, yet only 1% of people with disability are represented within advertising. Pioneered by the Dylan Alcott Foundation, the Shift 20 Initiative represents a coalition of top brands working towards increased disability representation, inclusion and accessibility in marketing and communications.
With the aim to shift perceptions of individuals with disability through increased representation, the new partnership will see PepsiCo working with Shift 20 to develop new campaigns for Red Rock Deli and Gatorade that are inclusive of disability.
PepsiCo staff will also benefit from Shift 20’s training and education around disability representation and inclusion alongside other Shift 20 partners.
PepsiCo Australia and New Zealand CEO, Kyle Faulconer, said, “We are proud to join the Shift 20 Initiative in its mission to influence positive change for every Australian living with a disability. Creating a diverse environment that puts its people first is at the heart of how we operate at PepsiCo, and we look forward to furthering our efforts in this space with Shift 20.”
Shift 20 Initiative lead at the Dylan Alcott Foundation, Priya Addams Williams said, “We are excited to have PepsiCo on board as a Shift 20 partner. To have such iconic brands recognise the importance of disability representation and inclusion is huge and we are looking forward to consulting on future campaigns for Gatorade and Red Rock Deli to ensure that we are representing the nearly 20% of Australians who live with disability.”