Home of Australia’s most loved dog beds, Snooza has undertaken a complete brand refresh that builds upon its 35-year legacy of premium quality and comfort, while ushering in a new chapter dedicated to modernising its brand presence.
With a refreshed aesthetic, newly launched website and expanded product designs, Snooza’s transformation injects new life into the brand and cements its place as a leader in pet wellness.
The new vision, led by strategic rebranding agency BrandFit, comes under the new ownership of pet wellness company, Happy Hound Collective, while also marking 35 years in the industry.
Snooza general manager, Luke Horton said, “At Snooza, we are committed to continuously evolving to ensure we remain at the forefront of product innovation and customer experience. As we enter a new phase of the business, we felt it was a pertinent time to refine our brand and embrace our uniqueness, our expertise and our heritage.”
BrandFit director, Kirby Vann sought to encapsulate the essence of Snooza and its history of catering to the needs of every Australian dog. A new tag line, ‘No two dogs snooze alike’, captures the company’s distinctive approach to offering diverse and tailored sleep solutions that hinge on thoughtful design and quality craftmanship.
“We chose to partner with BrandFit to bring our vision to life because they are experts in what they do and had the relevant tools and experience to create a bespoke transformation that honoured Snooza’s rich legacy.”
Snooza’s newly launched mobile-friendly website offers personalised solutions for customers looking to buy dog beds, including a questionnaire on dog needs and preferences. It also houses a suite of lifestyle photography that embodies the essence of modern Australian living.
Drawing inspiration from the Australian landscape, Snooza’s new colour palette complements its signature red with shades of burnt orange, rich blues and emerald greens. The new colour scheme will flow through all aspects of the brand’s aesthetic including product design, with the Modern Daybed in Emerald Green and the Lux Cuddler in Nutmeg.