Vanish Australia aims to divert one million clothing items from landfill over two years to help #MakeTextileWasteVanish. This is the equivalent of 200 tonnes of clothes, made possible through a partnership with the leaders in textile upcycling in Australia, Upparel.
Clothing and textile waste is a growing issue in Australia with new consumer research from Vanish uncovering that more than 3.6 million Aussies (18%) think it’s responsible to discard old or unwanted items of clothing into their red bin.
To help, Vanish has launched its mission to help #MakeTextileWasteVanish by educating Australians on the role they can play in helping to reduce textile waste through simple behaviour changes, like taking better care of their clothes. By using Vanish, Australians can double the life of their clothesand re-wear garments for longer.
Hygiene at Reckitt marketing director for Australia and New Zealand, Florence Paoli said, “As the segment-leading stain remover brand, Vanish has the responsibility to drive education around the role Australians can play to reduce textile waste. We are excited to help #MakeTextileWasteVanish with Upparel, to help build a better, more sustainable Australia.”
On being part of the campaign, Upparel founder and CEO, Michael Elias said, “Textile waste is a hidden issue, but not a vanishing one and we need to take action today to ensure a better tomorrow.
“By extending the lifecycle of our clothing we can reduce landfill, greenhouse gas emissions, and the energy used to create and dispose of unwanted clothing. Upparel is at the forefront of the circular economy and we’re proud to partner with Vanish to help eradicate textile waste for the necessary benefit of future generations.”