Leading global provider of technology solutions for out-of-home (OOH) media, Vistar Media, is opening its new office in Bangkok, Thailand, underscoring the company’s commitment to Southeast Asia.
To spearhead this expansion, Vistar welcomes Sharin Chawla, an accomplished digital marketing professional, as director of sales and partnerships for Thailand.
“Launching our Bangkok office is another pivotal moment in our expansion across Southeast Asia, particularly in a dynamic market like Thailand. With Sharin’s expertise in the Thai market, we are positioned to accelerate the adoption of programmatic DOOH and deliver unparalleled service and innovative solutions to our clients,” Vistar Media managing director for Asia Pacific, Ben Baker said.
Chawla brings over 14 years of experience in digital marketing across Thailand, with a strong background in digital consulting, advertising and strategic partnerships across industries such as banking, finance, retail, real estate and FMCG.
His proven track record in executing large-scale digital campaigns and his deep understanding of the Thai adtech and martech ecosystems make him the ideal leader to drive Vistar’s vision for digital transformation in the market.
Commenting on his appointment, Chawla said, “I am thrilled to join Vistar Media at this crucial time for programmatic DOOH in Thailand. The market is primed for growth, and I am eager to help brands harness Vistar’s cutting-edge technology to create impactful, data-driven programmatic OOH campaigns that resonate with both local and international audiences.
“Additionally, our solutions will play a pivotal role in strengthening brands’ omni-channel strategies, enabling them to diversify their messaging and seamlessly integrate their campaigns across multiple platforms.”