Shoppable technology and interactive content leader, Vudoo, has teamed up with premium digital advertising network, Scroll Media, which represents advertising sales for over 40 premium publishers across Australia and New Zealand.
Advertisers using Scroll Media’s extensive digital ad network will gain access to high-intent audiences across key verticals such as gaming, travel, sport, health, tech and automotive. Scroll Media’s robust offerings, which include high-impact display, video and gamified ads, will now be supercharged by Vudoo’s shoppable and interactive content technology.
The collaboration empowers Scroll Media’s publisher partners to integrate Vudoo’s solutions into content and various ad formats, providing bespoke branding opportunities for clients and advertising partners.
The partnership will enhance the ability to deliver action-driven creatives, enabling advertisers to engage audiences in meaningful ways, such as completing product purchases, lead generation forms, booking test drives, scheduling consultations, requesting demos, and downloading information sheets.
Vudoo CEO and founder, Nick Morgan (pictured) said, “We are thrilled to partner with Scroll Media, the leading digital advertising network in Australia and New Zealand for premium publishers such as Vivendi’s Gameloft, The Roar and others. This exciting collaboration will help advertisers and agencies achieve new ways to entice, engage and excite readers and consumers alike, whilst ensuring both consumption and conversion are frictionless.”
Scroll Media managing director, Jane Ormsby added, “As a publisher audience network, we can now offer not only top-of-funnel awareness and consideration metrics to our clients, but tangible business outcomes like add-to-cart and payment functionalities. What sets Vudoo apart is their unique ability to integrate a shopfront directly into in-stream video and content, resulting in higher click-to-conversion rates and a more seamless consumer journey.”