Leading global technology company, Zoho has introduced Zoho Marketing Platform, a unified solution that brings together marketing activities across campaign ideation, creation, execution, management, and measurement, providing a single, shared view of information for improved collaboration and results.

It provides marketing leaders a deeper understanding of customer preferences and behaviours to deliver dynamic, high-value customer experiences that drive brand affinity and customer satisfaction.

Through automation and business intelligence, the Zoho Marketing Platform synchronises engagement data to help marketing teams better understand customers, make more informed decisions, and drive better results, growth, and revenue.

“Consumers and digital marketing continue to evolve at warp-speed, and marketers are struggling to keep up. It’s becoming increasingly difficult to properly manage multiple campaigns, channels, customer profiles, data, and ROI,” Zoho chief operating officer, Mani Vembu said.  

“The complexity of data and personalisation at-scale only raises pressure on marketers and CMOs to deliver effective campaigns and revenue. By eliminating redundancies and confusion arising from multiple siloed solutions, Zoho Marketing Platform maximises productivity and teamwork, allowing marketers to stay nimble and collaborative amid evolving customer needs. When marketers aren’t bogged down by operations, they can deliver creative campaigns that promote meaningful relationships between the brand and customers.”

This unified environment empowers marketing teams through:

Improved collaboration: Marketing teams can connect and collaborate on various projects in tandem and with ease, enabling users to create, manage, execute, and monitor individual activities, across different stakeholders, and accurately track the progress of each task and brand asset. 

Streamlined management: Zoho Brand Studio serves as the centralised workplace where marketing campaigns can be created and managed. Users strengthen the brand from a single, unified platform where they can oversee all marketing strategies and progress. 

Unified digital brand assets: Documents, presentations, sheets, videos, and other files can be kept in a single shared space, making assets easy to locate, reuse, or share. Machine-learning-powered search capabilities streamline team efforts, quickly and accurately locating the correct file.

Strong marketing automation: Customer insights are surfaced through AI-powered data analysis, which both activates customers to design the journeys they want most, as well as triggers next-step insights for marketers. Zoho Marketing Platform properly tracks engagement and response data of customers, giving marketing teams insights to improve their journeys over time. 

Omnichannel engagement: Zoho enables marketing teams to access and manage all channels, driving better connections with customers and brand engagement. Email campaigns, social media, customer surveys, webinars, events, and more can all be created and managed from one single interface within Zoho Marketing Platform.

Accurate and real-time measurement: Real-time data aggregation and analytics deliver business intelligence that helps marketing teams and leaders determine true marketing ROI. Integrations further support a more accurate view of customer impact, ROI, and revenue growth projections.  

Zoho Marketing Platform is now available with a starting price of $25 per month, billed annually.