Leading open SaaS ecommerce platform, BigCommerce has launched the B2B Edition, a new offering that enhances the selling experience for B2B enterprise merchants.

B2B Edition provides an advanced suite of B2B functionalities through exclusive partner integration of BundleB2B with BigCommerce Enterprise to help merchants better facilitate online operations and provide customers with seamless transactions and self-service account capabilities. 

BigCommerce Enterprise provides a host of enterprise B2B sales features and seamless integration with point-of-sale and ERP platforms. B2B Edition expands these functionalities to streamline onboarding, support and contract services into one all-inclusive bundle with a single point of contact.

B2B Edition comes with six pre-installed B2B-optimised themes to help businesses get up and running quickly and enables developers to build freely with open APIs. Additionally, merchants with multiple stores can combine them into one contract whether each individual store uses B2B Edition or not.

It speeds up deals with the ability for sales reps to create custom quotes and discounts, as well as login, shop and purchase on behalf of customers; attracts new buyers and makes it easier for loyal customers with advanced payment options, shared shopping lists and buy-again capabilities, and the customer experience is tailored with custom account hierarchies and price lists to show each customer what they need to see on a responsive, mobile-friendly site.

BigCommerce senior vice president of business development, MaryAnn Bekkedahl said, “We are advancing B2B digital experiences through enterprise functionality, platform openness and flexibility to enable a modernised ecommerce experience for B2B merchants and their customers. B2B Edition gives sellers a distinct advantage of a B2C-like shopping experience that helps businesses sell faster, convert at a higher rate and create repeat purchasing and loyalty.”