Leading open SaaS ecommerce platform, BigCommerce, is providing a full product suite featuring native and best-of-breed partner data solutions to merchants with the launch of Big Open Data Solutions.

This gives merchants the ability to aggregate, analyse, understand and use online store data to gain customer behaviour insights to enhance decision-making and improve business performance. 

Accessible through the BigCommerce Control Panel, Big Open Data Solutions allows merchants to use pre-built integrations with Google BigQuery and Twilio Segment to securely transfer storefront data to a data warehouse or customer data platform (CDP), respectively.

BigCommerce believes its merchants should own their data and have the flexibility to use the data solutions and tools as they choose to get the results they need, according to chief product officer, Jimmy Duvall.

“Just as our open SaaS philosophy enables merchants to choose the partners and integrations that work best for them, this open data approach ensures that merchants aren’t limited to proprietary analytics tools. They can assemble the technology stack that fits their needs.”

With Big Open Data Solutions’ native integration to the Google BigQuery data warehouse, merchants can centralise all data into a single location for analytical insights that can connect to business intelligence tools such as Google Data Studio to generate customised reporting across their customer, order and product catalogue data.

Customer data platforms such as Twilio Segment allow merchants to centralise storefront shopper behavioural data and create a unified customer profile to improve customer experiences.

Big Open Data Solutions currently includes:

  • Analytics: BigCommerce Analytics & Insights, Glew.io, PayHelm, Google Analytics, DynamicAction, Trendalytics
  • Business Intelligence: Google Data Studio
  • Customer Data Platform: Twilio Segment
  • Data Warehousing: Google BigQuery
  • Personalisation: Constructor.io, Dynamic Yield, LimeSpot, Nosto 
  • Web Analytics: Facebook Pixel and Conversion API, Google Analytics

Big Open Data Solutions’ native integration to Google BigQuery and Twilio Segment is available to all Pro and Enterprise merchants.