Global commerce company, commercetools, has unveiled InStore – a new system combining composable commerce’s capabilities with physical stores. This addition will allow retailers to merge online and offline operations without the need for complex hardware or integration systems.
According to Forrester, only 6% of companies provide ‘very consistent’ omnichannel shopping experiences. This is often due to challenges such as fragmented inventory data, misaligned pricing and promotions, and limited in-store personalisation.
InStore by commercetools removes these barriers by bringing all operations together on a single, composable platform. Existing commercetools users will find an end to redundant integrations when using InStore, which provides real-time inventory updates, cross-channel workflows and personalised shopping experiences. It is the first and only commerce platform blending all areas of customer experience for flexibility and scalability.
The benefits of using commercetools InStore include a unified backend for managing pricing and promotions, a flexible single solution for cost optimisation, quick launch in store features such as mobile checkout, and intuitive tools to boost productivity.
commercetools has partnered with Overdose for implementation ease, while hardware partners Epson and HP are supplying tools including scanners, receipt printers and all-in-one POS terminals. Adyen and Stripe, commercetools’ payment partners, offer seamless transactions across the omnichannel platform.