Jollibee Group, one of the largest and fastest growing restaurant companies in the world, has selected Qualtrics, creator of the ‘experience management’ (XM) category, to improve customer experience and drive growth.
The Jollibee Group brands that Qualtrics are working with include Jollibee, The Coffee Bean and Tea Leaf, and Smashburger.
“Qualtrics enables us to better understand our diverse customer base and help ensure we’re meeting their evolving needs and expectations,” Jollibee Group head of global customer experience, Jacqueline Fuentes said.
“It provides the capabilities and insights we need to continuously enhance our customer experiences and build stronger connections.”
Jollibee Group global chief technology officer, Marcos Cadena added, “By leveraging Qualtrics, we can consolidate customer feedback from in-store and digital touchpoints, accelerate case resolution, and provide actionable insights for our customer-facing teams.”
Qualtrics president of product, UX & engineering, Brad Anderson said, “Through capturing feedback from multiple channels, we help the organisations we work with understand the needs and expectations of their customers. They can then take fast, targeted and proactive action when and where it matters most.
“Companies that succeed in today’s fast-moving markets prioritise delivering great experiences for their customers.”