Zendesk has welcomed technology industry veteran and customer experience specialist, Mitch Young to the Asia Pacific leadership team as senior vice president, responsible for driving the company’s growth in the region, working across markets including Australia, India, Japan and Singapore among others.

Zendesk’s regional business serves brands in industries including financial services (and fintech), retail and manufacturing, and is home to engineering hubs in Melbourne and Singapore which are contributing to global product development. 

Young has held roles in IBM and most recently, ServiceNow where he led the region for nearly six years before taking a sabbatical. Extensive experience in various regional roles has seen Young live in Singapore and Shanghai, while overseeing business growth in both mature and emerging markets in Asia Pacific.

Commenting on his appointment, Young said, “This is a time of massive opportunity for us at Zendesk. As the company delivering the most comprehensive suite of AI-powered CX solutions, we are at an exciting inflection point. This aligns well with the macro-opportunities in APAC, the region that is poised to deliver exponential growth in the global economy.

“I am excited to be here, and work with our teams to support APAC businesses as they position themselves to take advantage of these growth possibilities.”