CRM for small business, Bigin, from global technology company, Zoho has surpassed 7,500 customers in under one year while releasing new features including an industry-first mobile pipeline view.
According to a recent SMB Group study on how technology will be shifting after the pandemic, more than four in 10 (42%) small businesses state that keeping up with customer demands is a top driver to invest in a new digital solution.
With the release of new customisation features, public APIs, new integrations, and enhanced capabilities on mobile devices, Bigin makes the CRM experience easier for its small business customers.
Since Bigin’s launch one year ago, the product has reported a 40% average increase in total revenue every quarter with a total customer base of above 7,500. Bigin has had an average of 32% increase in monthly new customer acquisitions since May of 2020.
There will be new enhancements to Bigin later this year including advanced workflow automation, support for multiple global currencies, and simple process automation tailored for small businesses.
Small and micro businesses have been disproportionately impacted by the pandemic and it is pleasing to have helped them grow their business during these tough times, Zoho chief operating officer, Mani Vembu said.
“With the most affordable pricing in the industry, a promised setup time under 30 minutes, and an extremely low learning curve, our aim was to make it as easy as possible for companies to get started with a CRM.
“We are taking a major step ahead in our vision to offer the best possible CRM experience for our small business customers. Mobility is a crucial aspect which is often an afterthought for most SaaS vendors. I am happy to say that we have adopted a mobile-first approach with Bigin. Thousands of customers have taken advantage of our unique, industry-first unified pipeline view.”
Key product updates include improved usability with a customisable pipeline view that allows customers to rearrange their pipeline stages and rename default modes; faster actionable search with the ability to preview search results and action field updates, send emails or add new notes without having to visit the records individually, and greater extensibility by connecting to any third-party app and new native integrations including Mailchimp, Zoho Books and Zoho Invoice.
Bigin’s in-built telephony gets added contact centre features such as call recording, call transfer, and automatically queueing incoming calls in waiting. It also allows more than 85 third-party telephony providers to integrate with the CRM.