Digital signage software company, Mandoe has launched a self-service digital signage platform to help businesses create and deploy digital signage to drive sales.
After nearly a decade of powering digital signage for large businesses like David Jones, Boost Juice, Rip Curl, Spec Savers and Australia Post, the company has put its recent funding injection into building a self-service platform for small businesses around the world.
Commenting on the move from enterprise to small business, Mandoe founder, Steve Baxter said, “The original Mandoe wasn’t built for small businesses – it was a high-touch platform that required a lot of help to get customers deployed. Building and launching this self-service Canva-esque platform means small businesses can design creative and harness the signature Mandoe technology to ensure screens are always running the most relevant and up-to-date information.”
Melbourne-based Advent Partners invested more than $30 million in 2019 with the funds used to build the platform and ramp up marketing efforts.
Mandoe has created more than one million digital signs, deployed 20,000 screens around the world, and has 100 employees supporting its 5,000 customers.
“Small business is everywhere; however, technology has historically been built to service the enterprise level operations, but we’re seeing a distinct shift – driven by the cloud – for more tech companies moving down market to help small businesses,” Baxter said.
“Behind this is the democratisation and consumerisation of technology, largely driven by companies like Xero and Canva who have specifically built software for small businesses. With many small businesses doing it tough right now, digital signage can help provide upsell opportunities and keep customers up to date with changing rules.”
One of Mandoe’s customers, Prestige Meats rolled out Mandoe’s digital signage solution in the Queensland butcher and the results have been impressive, according to owner, Will Burgoyne.
“Mandoe’s digital signage software is easy to use for someone like myself that has no IT background and only takes minutes to create digital signs. I am impressed with how my store looks now and receive many compliments from customers,” he said.
“Having the Mandoe digital signage solution has helped increase weekly sales by more than 15% – it saves myself and my staff many hours of time each week and lets us focus our attention on providing a better customer service.”