A raft of retailers including Gap Inc, Giant Eagle, and Mr Price Group, are utilising the Oracle Retail Merchandising Cloud Service to better understand customer demand and move merchandise accordingly.

Running on Oracle Cloud Infrastructure, Oracle Merchandising Cloud Service provides retailers with a unified foundation to manage and control merchandising activities, such as purchasing and distributing goods, fulfilling orders, and processing and closing out invoices.

Oracle was recently named a leader in the IDC MarketScape: Worldwide Retail Merchandise Operations Management Solutions 2020-21 Vendor Assessment. The report highlighted Oracle’s strength in supporting retail merchandising scale and complexity, as well as expansion of embedded artificial intelligence (AI) and machine learning (ML) capabilities. 

IDC Retail Insights vice president of research, Jon Duke said, “Modern merchandise operations management solutions are purpose built for the analytical and experiential requirements of today and have the flexibility to expand on and enhance those capabilities in the future. And there is clear differentiation among vendors’ ability to meet the challenging demands of retailers.”  

Oracle Retail senior director merchandising, analytics, and enterprise, Lara Livgard described the past year as one of the most challenging in retail history.

“Retailers had to throw out the playbook and adapt to everything from complete in-person shutdowns to unexpected surges in certain products. Seeing our customers realise the benefits of our merchandising solutions faster than ever in this environment is validation of the innovations we are delivering in the cloud.”